Kenessa DurrumMar 4, 20193 minThe Buyer Persona and Buyer JourneyMy favorite part of working with a new client is discovering who they're selling to. This is because you get to see the business owner,...
Kenessa DurrumFeb 25, 20192 minThe Website That Never EndsThe nightmare of over 35 pages on a single site, "un-crawlable" by search engines, and as a result low traffic and an unhappy customer at...
Kenessa DurrumFeb 19, 20192 minSEO or SEM: Which is better? SEO and SEM have many similarities, both are a type of online marketing, both methods are used by small and large businesses, and both...
Kenessa DurrumFeb 1, 20194 minFinding the Right Social Media Platform"Where should we be posting most?" A common question business owners have when choosing their main social media platform. Being...