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The Buyer Persona and Buyer Journey
My favorite part of working with a new client is discovering who they're selling to. This is because you get to see the business owner,...

Kenessa Durrum
Mar 4, 20193 min read
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The Website That Never Ends
The nightmare of over 35 pages on a single site, "un-crawlable" by search engines, and as a result, low traffic and an unhappy customer...

Kenessa Durrum
Feb 25, 20192 min read
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SEO or SEM: Which is better?
SEO and SEM have many similarities, both are a type of online marketing, both methods are used by small and large businesses, and both...

Kenessa Durrum
Feb 19, 20192 min read
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Finding the Right Social Media Platform
"Where should we be posting most?" A common question business owners have when choosing their main social media platform. Being...

Kenessa Durrum
Feb 1, 20194 min read
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